Pathana Inthavong
Marketing Plan Sony Salveo

• Age 35-44
• Geographics Boston, San Francisco, NY, Philadelphia, DC
• Education College, College Plus
• Race White, Asian
• Occupation Professional & related occupations, management, business, finance
• Living Area Urban, surburban
• Income 75,000 + (gym), 150,000 + (mp3)
• Advertising Internet ( CNet), magazine (Shape), product launch party, free 2 week gym membership w/ purchase
• Price 65-100 USD
• Citations
  Media Market Research 2005 Physical Fitness
  Media Market Research 2005 Mp3 Players
• Benefits: Health, ease of use
• Possible slogan: A new kind of workout