By Marie Watson (Product)
SONY CORPORATION
The Company



The Sony Corporation was founded in Toyko on May 7, 1946 by two electrical engineers; Masaru Ibuka and Akio Morita. The Sony Corporation is a world known leader in the manufacturing of audio, video, communications, and information technology products. Not only is it a manufacturer, but Sony also does business in music, motion pictures, television, and computer entertainment. When the company was originally established, the company’s original name was Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation). However, in 1958 as the company started expanding its business globally, the name was changed to Sony. The Sony name was derived from the Latin word Sonus, meaning sound and the word Sonny, meaning small size. This name was chosen because it could be easily pronounced in any language.

In 1960, Sony came to the United States and established the Sony Corporation. As they began to work towards gaining market share in the entertainment industry, in 1968, Sony entered the music software business by teaming up with CBS, Inc and forming the CBS/Sony Group. In 1979 Sony entered into a joint venture with Prudential Life Insurance Co and established the Sony Prudential Life Insurance Company. In 1988, Sony acquired CBS Records and in 1989 it acquired Columbia Pictures Entertainment, Inc. Now, Sony owns quality software content and hardware.





Sony is a publicly held company and is listed on 16 stock exchanges worldwide. The company has 936 consolidated subsidiaries, employs approximately 158,500 people, and had consolidated annual sales of approximately $64 billion worldwide in 2006. Not only has the company prospered from its reliable products and services, but the Sony trademark itself is definitely a household name.

SONY SALVEO
The Product
We would like to take the Sony name, already familiar in the average household and use it to benefit the enormous amount of Americans who are becoming more and more unhealthy everyday. According to data from the National Health and Nutrition Examination Survey 2003 to 2004, about one-third of adults or 34.1% of Americans in the United States are overweight: 28.6% are women and 39.7% are men. About one-third of adults or 32.2% are obese3: 32.2% are women and 31.1% are men. Being overweight and obese increases a persons chances of getting diabetes, hypertension, stroke, high cholesterol, sleep apnea, heat disease, gallbladder disease, etc. In addition, obesity and overweightness is taking a toil on health care costs, both directly – as it relates to treatment and medications and indirectly – as it relates to time off work due to illness, not to mention premature death.

Our product, the Sony Salveo, is just what the world needs to take back control of their lives and start living a much healthier lifestyle. Derived from the ___???________ word Salveo, meaning __________________

PATHANA – THIS IS WHERE YOU NEED TO ADD THE DESCRIPTION OF THE PRODUCT AND YOUR DRAWING.

Currently there are no portable devices that gives you the sophistication of both a discrete calorie counter and an MP3 player all in one. Even though the Salveo may seem a little pricey, the product benefits are significant for our target market. The technological concept of the Sony Salveo will make it one of the hottest weight loss products of the future.
Works Cited


Sony. 2007. History. 1 May 2007.
<http://www.sony.net/SonyInfo/CorporateInfo/History/index.html>

Sony Corporation of America. February 2007. Corporate Face Sheet. 1 May 2007.
<http://www.sony.com/SCA/corporate.shtml>

3Statistics Related to Overweight & Obesity. October 2006. Prevalence Statistics Related to Overweight & Obesity. 1 May 2007. <http://win.niddk.nih.gov/publications/PDFs/stat904z.pdf>