Pathana Inthavong
Marketing Plan Sony Salveo
- Age 35-44
- Geographics Boston, San Francisco, NY, Philadelphia, DC
- Education College, College Plus
- Race White, Asian
- Occupation Professional & related occupations, management, business, finance
- Living Area Urban, surburban
- Income 75,000 + (gym), 150,000 + (mp3)
- Advertising Internet ( CNet), magazine (Shape), product launch party, free 2 week gym membership w/ purchase
- Price 65-100 USD
- Citations
Media Market Research 2005 Physical Fitness
Media Market Research 2005 Mp3 Players - Benefits: Health, ease of use
- Possible slogan: A new kind of workout
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